Read all about it on the above link - these codes can be read by just about any smartphone on the market today - that's around 40% of the mobile phone holder market (and rising).

You will notice more and more of these codes pop up all over the place.  In shop windows, in magazines, on business cards, basically anywhere there is a need to have an interface between print and your mobile device and the world wide web.

Amongst many other available actions, a QR code can have your audience jump to any specified URL you choose when scanned.  At first glance, you may only think "ok, so it saves my audience some time typing in the URL".  True.  That's only one plus.

Imagine having a geographic campaign running on a particular season, say the summer that's coming up.  You place a QR code on your print or signage to offer a discount, or to share information with your target, they scan it, and you have it link to a tagged URL.  

This will take them to www.your_url.com ... so what?

So... the tagged URL is a sneaky way of measuring where that visit came from... from the summer 2011 OOH campaign on George St Sydney.

Definitely bring QR codes up with your marketing department if they haven't already got their hairy hands all over them in your next meeting.

All we need to create any signs or laser etched products with a QR code, is either the URL (in this case we can generate a QR code for you), or you can supply your own QR code in the form of an EPS file, or high res JPG.